Tag Archives: Recycled Fashion

SustainU Launches T-Shirt Club for All 30 MLB® Teams

We’re thrilled to announce an extension of our licensing partnership with MLB® in creating a T-shirt club for baseball’s biggest fans! The MLB® T-Shirt Club by SustainU® features all 30 MLB® teams.

mlbtshirtclub.com

MLB T-Shirt Club by SustainU Logo

“We want to give fans access to shirts with exclusive graphics you cannot find in stores or online,” said SustainU Founder and CEO, Chris Yura. “As a licensee of MLB®, we are very excited to launch the MLB® T-Shirt Club to provide another way for fans to interact with their favorite teams through the apparel they wear throughout the season.”

The T-shirt Club allows fans to “Wear the Season” with carefully curated shipments of officially licensed apparel arriving at their doorsteps throughout the year.

All SustainU® shirts are Made in the USA from 100% recycled materials, to create both amazing clothing & increase employment opportunities in areas of the country like Appalachia.

There are various levels of membership available through the T-shirt Club that determine the timing and quantity of shipments during the MLB® Season. Pricing ranges from $60 (The Lead Off: One shipment of two exclusive tees) to $240 (The Homer: Four shipments of five exclusive tees, one long sleeve and one fleece item).

sustainu mlb tshirt club cubs triple

“The Triple” MLB T-Shirt Club package featuring the Chicago Cubs.

All apparel is printed with eco-friendly ink & officially licensed MLB® trademarks. A limited number of prints are made per graphic, per team to ensure exclusivity for fans.

MLB® T-Shirt Club by SustainU® packages are currently available through SustainU®’s MLB® T-Shirt Club specific website, www.mlbtshirtclub.com.

 

 

 

 

ABOUT SUSTAINU® AND THE MLB® T-SHIRT CLUB
SustainU® produces high-quality fan-wear, using fabrics made from 100% recycled materials that are manufactured in the USA to provide extraordinary comfort and wear, while reducing environmental waste and creating jobs in America. SustainU®’s mission is to use the platform of sports apparel for the creation of amazing clothing from recycled materials in areas of the USA that are poised for economic resurgence. For more information on the MLB® T-Shirt Club, visit www.mlbtshirtclub.com

Can Men Be More Influenced to Embrace Sustainability as Sports Continue to Become Greener?

Within the sustainability industry, there is currently a conversation on whether “green” can be thought of as masculine. The prevailing view in some sustainability circles is that “going green” is thought of as more feminine. Though making more conscious and responsible purchasing decisions has no gender-specific connotations behind it, to some, the stigma still appears to exist.

According to a new study, “Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption” from the Journal of Consumer Research, people identify eco-friendly practices as “feminine” practices. They also found that men might avoid sustainable behaviors and products ENTIRELY, all just to “protect their masculinity.”

In an article from Quartz covering this specific subject, the reason for this stereotype is unclear. Some point fingers at green marketing or at women just “tending to be” more responsible. However, in terms of green marketing, it seems that if masculinity has been affirmed then males will feel more comfortable “going green.”

Enter the expanding world of sustainability practices and sports. Can the increased expansion of this market help to dismantle some of these stereotypes?

Recently, the US Department of Energy’s initiative announced its support for green leadership within sports venues. According to the DOE, within the past few years, “the sports community has realized the importance of taking action on clean energy and is now playing an increasing leadership role on sustainability. And for many of the sports teams and leagues, these efforts have started with the stadiums. Today, there are about 30 Leadership in Energy and Environmental Design (LEED®) certified sports venues that have been completed, or are currently in the construction phase according the U.S. Green Building Council. Even more have implemented energy efficiency projects and other resource conservation efforts to significantly reduce their environmental footprints. The leading efforts of these stadiums, and the many millions of people they reach, clearly reverberate throughout the community.”

According to the Green Sports Alliance, the U.S. Open is now greener than it has ever been, with its “practical and measurable initiatives designed to save water, conserve energy and improve both its materials selection and indoor environmental quality.” They’re generating less energy, water and waste, and they’ve used some recycled building materials.

Petco Park, home of the San Diego Padres, just received the “Energy HERO” Award, for their “outstanding leadership and innovation to conserve resources and protect the environment.” Like the Grandstand for the U.S. Open, they’ve also improved water and energy efficiency, saving thousands of gallons of water and they’ve cut energy usage by 40%.

FIFA just became the first international sports organization to join Climate Neutral Now, pledging to control the greenhouse gas emissions that will be related to the 2018 FIFA World Cup.

The PGA of America just announced Constellation, a U.S. energy supplier, as their Official Energy Provider and Sustainability Partner. According to an article with the Green Sports Blog, the partnership will help PGA by minimizing the 2016 Ryder Cup’s carbon footprint, as well as the overall environmental impact of the PGA’s events.

NFL and College Football are also promoting green behaviors and practices.

The University of Colorado has opened a zero-waste aluminum can tailgate zone. Similarly, the University of Southern Carolina has a zero waste tailgate certification program for tailgate parties. Virginia Tech has a “Tailgate Toolkit” to help improve recycling and energy sustainability processes while tailgating. And that’s only just a few of the colleges pushing their sustainability efforts in the sports world. Although it’s more difficult for the NFL, many of the team’s stadiums have a major focus on energy efficiency to help lessen the costs and overall impact on the environment. Stadiums such as AT&T Stadium, FedEx Field, Levi’s Stadium, MetLife Stadium, Georgia Dome, Gillette Stadium, and more are just some of the top energy efficient and sustainable stadiums in the NFL.

With MLB, NHL and NBA, green practices are extremely prevalent. Each of these organizations has their own green initiatives and teams. Whether it’s the stadium’s recycling efforts/capabilities, the energy being used in the lights and scoreboards or the water used to create an ice rink, they’re all constantly doing something environmentally friendly to help continue to push sustainability forward in the sports realm. Additionally, they’ve all three chosen SustainU to create sports-licensed apparel for their fans out of 100% recycled materials that are Made in the USA.

It’s apparent that sustainability is becoming more pronounced across many sports properties and leagues. But, how can the overarching perspective on sustainability affect individual action and potentially help “masculinize” green behavior in sports?

Sports fashion provides an amazing medium to actually influence popular culture. For example, just think about basketball and how the length of men’s shorts and socks has been directly affected by what is worn on, around and outside the court.

Apparel may hold one of the keys to mainstreaming sustainability across any perceived gender line. It has the very unique ability to bring people together. Think about the when you see someone wearing your team’s logo or colors and how this instantly provides a connection.

So, if we can influence what is worn to show unity, pride and passion in the sports culture, this could potentially spill over to other areas of life. Apparel could be a great first step in consumers making more sustainable lifestyle choices.

The sustainable message of recycled technology and domestic investment is gender neutral. Consumers seem to be growing in their desire to support brands that can tell an authentic story and provide great products. As we look to the future, we see sports as a gateway to more sustainable practices for male and female fans alike.


 

Sources:

  • Journal of Consumer Research
    (http://jcr.oxfordjournals.org/content/early/2016/08/27/jcr.ucw044)
  • Quartz
    (http://qz.com/771309/studies-show-people-think-caring-about-the-environment-is-feminine/)
  • US Department of Energy
    (http://energy.gov/articles/game-doe-initiative-supports-leadership-sports-venues)
  • Green Sports Alliance
    (http://greensportsalliance.org/us-open-greener-than-ever-in-2016/)
    (http://greensportsalliance.org/renovate-america-honors-padres-with-energy-hero-award/)
  • United Nations Framework Convention on Climate Change
    (http://newsroom.unfccc.int/climate-action/un-climate-and-fifa-join-forces/)
  • Green Sports Blog
    (https://greensportsblog.com/2016/09/06/greening-of-golf-continues-pga-of-america-and-constellation-partner-on-sustainability/)
  • University of Colorado
    (http://www.cubuffs.com/news/2016/9/6/football-ball-corporation-cu-athletics-open-zero-waste-aluminum-can-tailgate-zone.aspx)
  • Electric Choice
    (https://www.electricchoice.com/blog/nfl-and-colleges-promoting-green-tailgating/)
  • Bleacher Report
    (http://bleacherreport.com/articles/1592022-how-michigans-fab-five-changed-the-nba-forever)

How Ellen Pompeo and Tacos Are Helping Inspire Change Through SustainU

With every new custom printing order comes a different story attached along with it — whether it’s a fundraiser, local restaurant/bar or an upcoming marathon, each client is unique as well as each of their narratives. Two of our most recent custom projects had important causes that our clients are helping support through the sale of the custom T-shirts they ordered through us.

When a new client reached out to us to order tees with the words “Sass Squad” printed on the front and “Pompeo” on the back, we wondered whether or not this had any relation to Ellen Pompeo, the star of ABC’s hit show Grey’s Anatomy. Upon further exploration and research, we discovered that Pompeo was indeed behind the inspiration for these T-shirts.

Sass Squad is a fundraiser that was created to honor Ellen Pompeo’s birthday, which is November 10, by donating to a cause she cares about through the sale of official Sass Squad merchandise, including T-shirts. In the past, the squad has donated 100% of its profits to organizations such as Ocean Conservancy, Sheldrick Wildlife Trust and International Animal Rescue. To date, around over $5,000 has been donated to these charities (according to the squad’s website).

This year, as their site says, “it’s back, but it’s better!”

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Sass Squad decided to take their message to the next level by partnering with us to make their T-shirt in the USA with recycled fabrics. All of the profits made from the sale of this tee will be donated to the Plastic Pollution Coalition. If you want to help out the cause and get a Sass Squad tee of your own, they’re available for $35 in their online store. Buy It Here: https://sasssquad.com/products/original-sass-squad-recycled-t-shirt

(Emmy-nominated actress Ellen Pompeo even tweeted about it herself!)

Screen Shot 2016-08-31 at 10.56.00 AM


Around the same time, another client, whom we previously had worked with in the past, reached out to us for a custom order. However, this time, she needed T-shirts printed for an entirely different project than we had done with her before.

La Presa Cafe, a popular Mexican restaurant in San Antonio, Texas that specializes in breakfast and street tacos, was targeted in a vandalism attack in early August. According to News 4 San Antonio, the business was completely trashed and many items were destroyed, including but not limited to the cash register, kitchen items and paintings which held high sentimental value. Unfortunately, merely weeks after the initial attack, the restaurant was once again targeted in what local news station News 4 San Antonio is now calling a “string of break-ins.” This time, the glass door was shattered and many items, such as an empty register, ladder, power drill and 20 pounds of meat, were now found missing.

It just so happens that the owner of the restaurant, Norma Gomez, is a close friend of the client who initially reached out to us. She wanted to help Gomez raise funds for the damage that had been done to her restaurant, so she put together a design and submitted an order to us. The graphic she sent over to us read “I Love You So Much,” but, the “you” was crossed out in place of an image of a taco.

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Upon further investigation, it turns out that “I Love Tacos So Much” is a San Antonio landmark that was created after drawing inspiration from the popular “I Love You So Much” landmark wall in Austin, Texas. Both walls are popular locations for photographs and tourists. Though both technically read “I Love You So Much,” the wall in San Antonio has the word “you” has been marked out and replaced with the word “tacos.” This wall, which is sadly vandalized on the regular, is what inspired the “I Love Tacos So Much” graphic that our client sent over to us.

San Antonio I Love Tacos So Much Wall

(Photo courtesy of MySanAntonio.com)

The “I Love Tacos So Much” T-shirts are being sold to help raise money for the damages of La Presa Cafe. The restaurant will be hosting a “Community Engagement Pachanga,” which will be an official City of San Antonio event in the Metro Health District on September 10. The “I Love Tacos So Much” T-shirts will be available for sale at the event, with proceeds going toward La Presa Cafe. For more information on the event, visit the Facebook event page.

Soon, the T-shirts will also be for sale online at the website ILoveTacosSoMuch.org.

Currently, the site has not been launched, but is expected to be sometime this week. Until then, donations toward the La Presa Cafe Recovery Fund can be made on their GoFundMe page.