Tag Archives: mlb

MLB® T-Shirts Made for Earth Day

The timing of Earth Day is perfect. It coincides with the start of baseball season, and, as a licensee of Major League Baseball®, the celebration of Earth Day provides the perfect platform to discuss how sports, eco-innovation and domestic reinvestment can create jobs and economic hope.

Sports have the unique ability to produce camaraderie and unify people around a common goal. A team T-shirt can create a conversation among fans, providing a medium for greater solidarity. At SustainU, we see how powerful team clothing can be and aim to create products that represent ideas and passions that benefit all fans.

We make more sustainable sports apparel for MLB® fans because we had a vision about how this type of business could provide greater opportunities to communities that resemble our own. From our headquarters in West Virginia, we work passionately every day to showcase how American manufacturing and eco-innovation is the perfect canvas for your favorite MLB® team.

MLB® T-Shirt Club by SustainU

We work with other small businesses in the United States, helping to bolster job retention and growth throughout our supply chain. Using a domestically centered, smaller transportation footprint saves fuel and carbon emissions, all while getting you a better product in a faster timeframe. We only utilize materials that are certified as 100% recycled content to make our products. This material saves fresh water that is desperately needed in so many farming regions, as well as fuel that is used to make petro-based materials (polyester), and helps divert waste from overcrowding our landfills.

The mode of operation of SustainU is two-fold, to create opportunities for areas that need economic resurgence, and to preserve vital natural resources. This unique combination in sports apparel creates amazing-feeling fan gear that is well suited for your team’s logo.

We are dedicated to making your next, new favorite shirt from 100% recycled, USA-made materials. We are confident you will see how our passion for more sustainable apparel creates something that you can be proud to wear.

Click HERE to join the MLB® T-Shirt Club today: https://mlbtshirtclub.com/

SustainU Founder and CEO,
Chris Yura

SustainU Launches T-Shirt Club for All 30 MLB® Teams

We’re thrilled to announce an extension of our licensing partnership with MLB® in creating a T-shirt club for baseball’s biggest fans! The MLB® T-Shirt Club by SustainU® features all 30 MLB® teams.

mlbtshirtclub.com

MLB T-Shirt Club by SustainU Logo

“We want to give fans access to shirts with exclusive graphics you cannot find in stores or online,” said SustainU Founder and CEO, Chris Yura. “As a licensee of MLB®, we are very excited to launch the MLB® T-Shirt Club to provide another way for fans to interact with their favorite teams through the apparel they wear throughout the season.”

The T-shirt Club allows fans to “Wear the Season” with carefully curated shipments of officially licensed apparel arriving at their doorsteps throughout the year.

All SustainU® shirts are Made in the USA from 100% recycled materials, to create both amazing clothing & increase employment opportunities in areas of the country like Appalachia.

There are various levels of membership available through the T-shirt Club that determine the timing and quantity of shipments during the MLB® Season. Pricing ranges from $60 (The Lead Off: One shipment of two exclusive tees) to $240 (The Homer: Four shipments of five exclusive tees, one long sleeve and one fleece item).

sustainu mlb tshirt club cubs triple

“The Triple” MLB T-Shirt Club package featuring the Chicago Cubs.

All apparel is printed with eco-friendly ink & officially licensed MLB® trademarks. A limited number of prints are made per graphic, per team to ensure exclusivity for fans.

MLB® T-Shirt Club by SustainU® packages are currently available through SustainU®’s MLB® T-Shirt Club specific website, www.mlbtshirtclub.com.

 

 

 

 

ABOUT SUSTAINU® AND THE MLB® T-SHIRT CLUB
SustainU® produces high-quality fan-wear, using fabrics made from 100% recycled materials that are manufactured in the USA to provide extraordinary comfort and wear, while reducing environmental waste and creating jobs in America. SustainU®’s mission is to use the platform of sports apparel for the creation of amazing clothing from recycled materials in areas of the USA that are poised for economic resurgence. For more information on the MLB® T-Shirt Club, visit www.mlbtshirtclub.com

Can Men Be More Influenced to Embrace Sustainability as Sports Continue to Become Greener?

Within the sustainability industry, there is currently a conversation on whether “green” can be thought of as masculine. The prevailing view in some sustainability circles is that “going green” is thought of as more feminine. Though making more conscious and responsible purchasing decisions has no gender-specific connotations behind it, to some, the stigma still appears to exist.

According to a new study, “Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption” from the Journal of Consumer Research, people identify eco-friendly practices as “feminine” practices. They also found that men might avoid sustainable behaviors and products ENTIRELY, all just to “protect their masculinity.”

In an article from Quartz covering this specific subject, the reason for this stereotype is unclear. Some point fingers at green marketing or at women just “tending to be” more responsible. However, in terms of green marketing, it seems that if masculinity has been affirmed then males will feel more comfortable “going green.”

Enter the expanding world of sustainability practices and sports. Can the increased expansion of this market help to dismantle some of these stereotypes?

Recently, the US Department of Energy’s initiative announced its support for green leadership within sports venues. According to the DOE, within the past few years, “the sports community has realized the importance of taking action on clean energy and is now playing an increasing leadership role on sustainability. And for many of the sports teams and leagues, these efforts have started with the stadiums. Today, there are about 30 Leadership in Energy and Environmental Design (LEED®) certified sports venues that have been completed, or are currently in the construction phase according the U.S. Green Building Council. Even more have implemented energy efficiency projects and other resource conservation efforts to significantly reduce their environmental footprints. The leading efforts of these stadiums, and the many millions of people they reach, clearly reverberate throughout the community.”

According to the Green Sports Alliance, the U.S. Open is now greener than it has ever been, with its “practical and measurable initiatives designed to save water, conserve energy and improve both its materials selection and indoor environmental quality.” They’re generating less energy, water and waste, and they’ve used some recycled building materials.

Petco Park, home of the San Diego Padres, just received the “Energy HERO” Award, for their “outstanding leadership and innovation to conserve resources and protect the environment.” Like the Grandstand for the U.S. Open, they’ve also improved water and energy efficiency, saving thousands of gallons of water and they’ve cut energy usage by 40%.

FIFA just became the first international sports organization to join Climate Neutral Now, pledging to control the greenhouse gas emissions that will be related to the 2018 FIFA World Cup.

The PGA of America just announced Constellation, a U.S. energy supplier, as their Official Energy Provider and Sustainability Partner. According to an article with the Green Sports Blog, the partnership will help PGA by minimizing the 2016 Ryder Cup’s carbon footprint, as well as the overall environmental impact of the PGA’s events.

NFL and College Football are also promoting green behaviors and practices.

The University of Colorado has opened a zero-waste aluminum can tailgate zone. Similarly, the University of Southern Carolina has a zero waste tailgate certification program for tailgate parties. Virginia Tech has a “Tailgate Toolkit” to help improve recycling and energy sustainability processes while tailgating. And that’s only just a few of the colleges pushing their sustainability efforts in the sports world. Although it’s more difficult for the NFL, many of the team’s stadiums have a major focus on energy efficiency to help lessen the costs and overall impact on the environment. Stadiums such as AT&T Stadium, FedEx Field, Levi’s Stadium, MetLife Stadium, Georgia Dome, Gillette Stadium, and more are just some of the top energy efficient and sustainable stadiums in the NFL.

With MLB, NHL and NBA, green practices are extremely prevalent. Each of these organizations has their own green initiatives and teams. Whether it’s the stadium’s recycling efforts/capabilities, the energy being used in the lights and scoreboards or the water used to create an ice rink, they’re all constantly doing something environmentally friendly to help continue to push sustainability forward in the sports realm. Additionally, they’ve all three chosen SustainU to create sports-licensed apparel for their fans out of 100% recycled materials that are Made in the USA.

It’s apparent that sustainability is becoming more pronounced across many sports properties and leagues. But, how can the overarching perspective on sustainability affect individual action and potentially help “masculinize” green behavior in sports?

Sports fashion provides an amazing medium to actually influence popular culture. For example, just think about basketball and how the length of men’s shorts and socks has been directly affected by what is worn on, around and outside the court.

Apparel may hold one of the keys to mainstreaming sustainability across any perceived gender line. It has the very unique ability to bring people together. Think about the when you see someone wearing your team’s logo or colors and how this instantly provides a connection.

So, if we can influence what is worn to show unity, pride and passion in the sports culture, this could potentially spill over to other areas of life. Apparel could be a great first step in consumers making more sustainable lifestyle choices.

The sustainable message of recycled technology and domestic investment is gender neutral. Consumers seem to be growing in their desire to support brands that can tell an authentic story and provide great products. As we look to the future, we see sports as a gateway to more sustainable practices for male and female fans alike.


 

Sources:

  • Journal of Consumer Research
    (http://jcr.oxfordjournals.org/content/early/2016/08/27/jcr.ucw044)
  • Quartz
    (http://qz.com/771309/studies-show-people-think-caring-about-the-environment-is-feminine/)
  • US Department of Energy
    (http://energy.gov/articles/game-doe-initiative-supports-leadership-sports-venues)
  • Green Sports Alliance
    (http://greensportsalliance.org/us-open-greener-than-ever-in-2016/)
    (http://greensportsalliance.org/renovate-america-honors-padres-with-energy-hero-award/)
  • United Nations Framework Convention on Climate Change
    (http://newsroom.unfccc.int/climate-action/un-climate-and-fifa-join-forces/)
  • Green Sports Blog
    (https://greensportsblog.com/2016/09/06/greening-of-golf-continues-pga-of-america-and-constellation-partner-on-sustainability/)
  • University of Colorado
    (http://www.cubuffs.com/news/2016/9/6/football-ball-corporation-cu-athletics-open-zero-waste-aluminum-can-tailgate-zone.aspx)
  • Electric Choice
    (https://www.electricchoice.com/blog/nfl-and-colleges-promoting-green-tailgating/)
  • Bleacher Report
    (http://bleacherreport.com/articles/1592022-how-michigans-fab-five-changed-the-nba-forever)

University of Notre Dame Student’s Wild and Wonderful Experience Through Summer Internship at SustainU

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SustainU Summer Intern, Madeline Hagan, from the University of Notre Dame

My internship with SustainU was part of a Social Enterprise and Microfinance Internship, through the University of Notre Dame. It sounds like a lot of business jargon but, at the end of the day, the goal is really just to see how we, as a society and as individuals, can use businesses to beneficially impact our surrounding environment.

Going into this summer, I was excited to work for a company who had recently partnered with Major League Baseball and was also developing potential partnerships with other professional sports organizations. I was confident that Notre Dame was going to send all of us interns to companies that constantly strive to be sustainable and socially beneficial, but the athletic aspect of SustainU is what really drew me toward them.

However, what made me enjoy working here the most was the work ethic of the people and their unwavering commitment. They pour their hearts and souls into this company, and opened their doors to both me and my dog, Casey, who quickly became the work “therapy dog.” If you’re reading this blog then you probably have, at least some, previous knowledge of SustainU’s mission to change the way clothes are made to improve the environment, reinvigorate America’s manufacturing sector and educate the world about how clothing can positively impact people’s lives. That summed up the extent of my knowledge about SustainU before I started working here. But, as is typical when you start living and working somewhere, I absorbed much more about SustainU than the mission statement as well as what makes it more than just another T-shirt company.

I now know how to use a tagging gun and folding machine, and how to pitch an idea, analyze the potential financial success of a project, navigate windy roads filled with potholes, and run to my car without any cicadas landing on me (which are less “Wild and Wonderful” and more “Eighth Plague of Egypt”).

I’ve learned the process behind a product, which I think is incredibly valuable both as a consumer and as an intern. Perhaps slightly less relevant, but equally spectacular, is the fact that I have gone on stunning hikes through some of the most ecologically diverse forests in the USA.

But, most importantly, I’ve experienced that regional change doesn’t happen overnight… It starts with an idea, which, in this case, turned into a small business and a group of people working to improve their home.

There are many misconceptions about Appalachia, many stereotypes imparted on those who live in the Appalachian region by the rest of the nation (myself included, before I actually lived here for two months). These stereotypes are a barrier, which SustainU is trying to bust through by sustainably supporting the Appalachian economy. I am very grateful that I was able to, at least for a small time, be a part of the efforts SustainU is making to change how America views both Appalachia and sustainable clothing. Additionally, I am thankful for everything I have learned and experienced this summer, especially for the opportunity to work side by side with so many incredible people. All in all, I would say the past eight weeks have indeed been wild and wonderful.