The new recycled clothing line from SustainU will premiere in Morgantown this fall. The initial launch will be through Adventure West Virginia, an outdoor orientation program for first-year students at West Virginia University. Founded by Morgantown native and WVU graduate Chris Yura and two former football teammates, SustainU uses U.S. labor and recycled fibers to produce the shirts. By fall 2009, SustainU plans to expand distribution to stores in the Morgantown area. The new company recently joined the WVU Research Corporation Business Incubator.