SustainU Founder to Speak at Young Entrepreneur Symposium

Appalachian State University’s Center for Entrepreneurship will hold the annual Young Entrepreneurs Symposium (Y.E.S.) Feb. 23 from 3:30 to 5:30 p.m. at the Broyhill Inn and Conference Center on campus. The event is sponsored by Backyard Burgers.

The event is open to the public, but registration is required at For additional information, contact Julia Rowland at or 828-262-8325.

The 2011 Student Entrepreneur of the Year Award winner will be announced at the end of the symposium. The winner will receive a $2,500 scholarship.

Young entrepreneurs participating in this year’s event are Brandon Adcock ’06 and Paul Reichelt, founders of Direct Digital LLC. They will tell their story of how they have been able to generate tens of millions of dollars in sales in one year and have one of the best-selling products in GNC stores across America.

The symposium also will feature Chris Yura, founder of SustainU Clothing. SustainU is an American clothing company utilizing domestic labor and recycled fiber to create apparel for the collegiate community. Yura is a former Notre Dame University football star and international model.

In addition to the speakers, entertainment will be provided by current and former student entrepreneurs at Appalachian. Members of the dance troupe Dust It Off Inc. will perform, combining hip-hop, break dancing, step and other dance elements such as ballet, African and modern, to create a unique dance style called Krumping. Also performing is Chasing Parked Cars, an improvisational comedy group comprised of a small group of friends with big ambitions. Their performances involve stage exercises without scripts in which they create characters and situations on the spot in front of audiences.