Sustainable Apparel Coalition: A New Force in “Green” Clothing

Do you know what your clothes are doing to the earth?  Most people don’t, and until now, there hasn’t been a concerted effort to get that information out to the public.  This is where the Sustainable Apparel Coalition is stepping in, and we couldn’t be more relieved.

The coalition has some heavy hitters–Gap, Nike, Patagonia, Target, and Wal-Mart, among others–are all on board.  Each of these companies is taking seriously the toll that clothing and the clothes-making process is having on the earth.  Joining the coalition with their input and their pocketbooks, it seems that real change in the way clothes are manufactured and processed is coming, as well as a standard to “rate” clothing on its sustainability.

For SustainU, this is a win in a couple of ways:  first, it tells us that we are not alone.  Other companies–bigger companies–are stepping up to the plate and leveraging their power for good.  They are affirming the importance of what SustainU is doing and has been doing since 2009.

Second, if SustainU got a grade, it would be one to make mom proud.  Our products are made from 100% recycled material (post-consumer plastic bottles, recycled cotton, and post-industrial textile waste) manufactured in North Carolina.  From start to finish, our products take less than a 200-mile jaunt to create the yarn, knit the fabric, and sew the garments.  We’re 100% American, 100% recycled.  And on top of that, we don’t use any of the junk (PVCs or phthalates) in our dyes that are currently polluting water everywhere.

This is a good thing, and we urge you to read the article in its entirety at www.nytimes.com/2011/03/01/business/01apparel and see for yourself what positive changes are on the way.