Reverb’s Campus Consciousness Tour Partnership to Bring 100% Recycled, Made in USA Apparel to Seventeen Campus Events

April 10, 2012 – Morgantown, West Virginia – SustainU, a leading producer of apparel using fabrics made from 100 percent recycled materials that are manufactured in the USA, today announced its partnership with Reverb’s 2012 Campus Consciousness Tour.

“SustainU is proud to partner with Reverb and the Campus Consciousness Tour,” states Chris Yura, founder and CEO of SustainU. “Reverb understands the environmental and social impact of clothing and how changing the way we think about our apparel can positively change peoples’ lives and the environment, both today and in the future. This tour is about helping people who love music understand how they can live more sustainably.”

Using pre-consumer cotton waste and recycled plastic bottles, SustainU cuts and assembles its apparel in the once vibrant textile regions of North Carolina and Tennessee. Working with partners like the Winston-Salem Industries for the Blind, the company has not only saved thousands of tons of CO2 emissions, millions of gallons of water and tens of thousands of gallons of petroleum, but also brought back hundreds of jobs to the US.

“Reverb and The Campus Consciousness Tour are excited to be outfitting all of our volunteers in SustainU apparel,” said Adam Gardner, Reverb Director and Co-Founder. “It’s our hope that through our partnership, we can promote more sustainable products on college campus and encourage students to be more environmentally conscious.”

Half rock tour, half environmental campaign, the Campus Consciousness Tour aims to inspire and activate students in an electric atmosphere while leaving a positive impact on each community the tour visits. In addition to educating and mobilizing students, the tour includes many greening elements and is run to have a minimal environmental footprint.


About SustainU (
SustainU produces high quality apparel using fabrics made from 100% recycled materials that are manufactured in the USA to provide extraordinary comfort and wear, while reducing environmental waste, carbon emissions and water use. Our mission is to change the way clothes are made to improve the environment, reinvigorate America’s manufacturing sector, and educate the world about how clothing can positively impact people’s lives.

About Reverb (
Deeply rooted within the music and environmental communities, Reverb educates and engages musicians and their fans to take action toward a more sustainable future.

Based in Portland, Maine, Reverb is a 501(c)(3) non-profit organization that was founded in 2004 by environmentalist Lauren Sullivan and her musician husband, Adam Gardner of Guster. Reverb provides comprehensive, custom greening programs for music tours while conducting grassroots outreach and education with fans around the globe.

In addition to greening work with bands and artists, Reverb also works to move forward the sustainable practices of music industry leaders, including venues, record labels, and radio stations.

One thought on “Reverb’s Campus Consciousness Tour Partnership to Bring 100% Recycled, Made in USA Apparel to Seventeen Campus Events

Comments are closed.