SustainU and MLB Launch Line of Sports-Licensed Apparel, “MLB by SustainU”

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We are thrilled to officially announce our licensed partnership with Major League Baseball (MLB) for our 2016 line of official sports-licensed apparel, MLB by SustainU.

We’ve been excited about this for quite some time, so keeping the official announcement under wraps has been difficult!

MLB by SustainU is now available on our Online Store and MLB.com/Shop.

This collection was designed for a generation of fans that advocate sustainability, outdoor conservation and other related social issues. Millennials tend to shop for clothing that reflects their ideals and individuality. Apparel can be an identifier of values, and team allegiances are shown in many colors and logos.

Graphics for all teams in both the National League and American League embody inspiration from fashion, millennials and outdoor adventure. A wide variation of styles are represented in the line’s following collections:

  • BRAND
  • ELEMENTS
  • CONSERVE/NATION (featuring REALTREE® camo)
  • IPA (Intentionally Produced Apparel)
  • MUSIC 

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Whether you’re a hardcore fan, casual fan or want to show off regional pride by wearing your team’s colors and logo – we’ve made styles suited for you.

In our initial research, we found that eco-friendly and/or sustainable options already out there were either too expensive or inaccessible to most sports fans. Furthermore, we discovered there are untapped retail distribution opportunities within the traditional sales channels for sports-licensed products, (for example, outdoor/adventure).

In 2011, MLB was already being green. MLB Green Teams collected recyclables during the World Series in Arlington, Texas. Therefore, we felt that sustainable product lines were needed within the professional sports industry.

Our MLB partnership to produce sustainable apparel further supplies an authentic canvas for their commitment to social and environmental innovation. Through the SustainU and MLB licensed partnership, fans will now have an option to purchase an affordable, accessible and tangible product, while also being able to embody their favorite team(s).

“MLB by SustainU” shirts are currently available for sale with vendors at Angel Stadium of Anaheim, Wrigley Field, Busch StadiumBelow is an example of a display at Chase Field in Phoenix, AZ.

SustainU-Fixture 2The video below of Cardinals Merchandise at Busch Stadium showcases the SustainU collection within their store (starting around 0:38).

To follow our story or see some of the upcoming designs, other teams we’re working with and more, follow us on Twitter and Instagram, or like us on Facebook! Give us a call at (304) 413-0416 with any questions you may have.