FOR IMMEDIATE RELEASE
National Media Contact:
Trey Dunham, SustainU
Local Media Contact:
CLICK HERE for complete list of schools and local media contacts.
SustainU’s 2012 Initiative is the Largest Collegiate Clothing Drive in the U.S.
April 16, 2012 – Morgantown, WV – SustainU, a leading producer of made in the USA, 100% recycled clothing, today announced the start of its 2012 oneShirt Challenge, the nation’s largest collegiate clothing drive.
“We are very excited for our second year of the oneShirt Challenge and to help students and their communities become more aware of the benefits of textile recycling,” said Chris Yura, CEO and founder of SustainU. “It is important for future generations that we be creative in the use of all available resources. Many people don’t know that recycling and donating clothing can help support job training programs as well as divert billions of tons of waste from our landfills each year.”
Building on momentum from last year when nearly 100 schools participated, SustainU expects more than 200 schools in all 50 states to join the inter-school competition during Earth Week 2012. Campus groups will rally their campus and community to donate used clothing to benefit local charities and job training programs..
Schools will weigh donations and those with the most total and per student amounts will be declared The Big Shirts on Campus! Winning schools will receive 50 free 100% recycled, made in the USA SustainU shirts for their group or club. Additionally, Bonnaroo Music and Arts Festival will be awarding one Grand Prize of 24, four-day passes and premium camping to its 2012 event.
“Last year we saw schools collect over 16 tons of clothing from their communities,” said Tiffany Newcomb, SustainU’s Director of Corporate Responsibility. “They were very into beating other schools. It was cool to see universities and their communities working together and a healthy competition toward such a good cause. This year the competition is going to be even more intense, which is good for people and the environment.”
Individuals wanting to volunteer or donate clothing can find school contact info at sustainUclothing.com/oneShirt.