Clothing Recycling Associations Partners With Manufacturer of 100% Recycled Apparel

CTR and SMART form Partnership to Promote Clothing Recycling in the U.S. with SustainU

Bel Air, Maryland (March 15, 2012) – The Council for Textile Recycling (CTR) and The Secondary
Materials and Recycled Textiles Association (SMART) today announces a new partnership with SustainU,
a Morgantown, W. Va.‐based company that makes high quality apparel in the U.S. using only fabrics
made from 100% recycled materials. CTR and SMART are proud to be an official sponsor for SustainU’s
oneShirt Challenge that promotes clothing recycling on college campuses during Earth Week, April 16 –
22, 2012.

The oneShirt Challenge is the nation’s largest collegiate clothing drive. Together, SMART and SustainU
encourage students on college and university campuses to participate in the oneShirt Challenge by
organizing a community clothing drive to benefit local charities and to raise awareness about the
benefits of textile recycling.

“This is a very exciting partnership for SMART,” says Association Executive Director, Jackie King. “Our
goal is to get people to think of clothing recycling as they already do paper, plastic, and aluminum
recycling. Taking our message to college campuses is a win‐win‐win for SMART, SustainU, and the

At the end of the Challenge, each school will weigh the clothing it has collected and the school with the
highest total will be declared the “Big Shirt on Campus.” The students won’t just be competing to see
which campus collects the most clothing; they are also competing for tickets to the 2012 Bonnaroo
Music & Arts Festival. Bonnaroo has committed to providing the group from the winning campus with 24
4‐day passes to the 2012 Festival to be held in Manchester, TN June 7‐10. Bonnaroo is another sponsor
of the oneShirt Challenge along with MobileU, an Earth Day network initiative.

Students on college campuses in all 50 states are expected to participate in this year’s oneShirt
Challenge. Now in its second year, the oneShirt Challenge included students from nearly 100 schools in
2011. This year’s goal is to have more than 200 colleges and universities participating.

“Many people do not realize that donated textiles not only reduce the waste stream to our landfills, but
also support job training programs,” said Rich Goodstone, Bonnaroo Partner. “Because apparel is such
an integral and meaningful part of the festival experience, we want to do all we can to encourage
sustainable practices.”

Chris Yura, CEO and Founder of SustainU and organizer of the oneShirt Challenge says, “We are very
happy to partner with CTR and SMART, the Bonnaroo Music & Arts Festival as well as MobilizeU and
Earth Day Network. Each of these organizations has demonstrated their commitment to make the world
a better place. With our new connection to MobilizeU, each of our participating schools can now
simultaneously be part of A Billion Acts of Green® during the week of Earth Day.”

According to CTR and SMART, more than 21 billion pounds of clothing and textiles that could be recycled
are put into the nation’s landfills and incinerators every year. “When clothing is recycled, more than 95%
of the materials can processed by our member companies,” says King. “As long as the clothing is clean
and dry, even if it is ripped or stained, it can be recycled.”

Campus groups, clubs or departments interested in joining the oneShirt can visit: or contact Tiffany Newcomb at 304‐413‐416. Registration ends on
Friday, March 23, 2012.

For more information on the CTR and SMART or to find clothing recyclers in your area, visit and To view informational videos about items that
can be recycled and how clothing is processed by some textile recyclers, visit the SMART video website

The Council for Textile Recycling is a 501(c)(3) nonprofit, tax exempt organization incorporated in the
State of Maryland. The CTR is not involved in the collection of textile waste in any form and is entirely
devoted to creating more awareness about keeping post‐consumer textile waste out of our solid waste
stream. Our non‐profit headquarters are located at 2105 Laurel Bush Rd, Suite 200, Bel Air, MD 21015.
Phone: 443‐640‐1050.

Secondary Materials and Recycled Textiles (SMART) is an international nonprofit trade association that
strengthens the economic opportunities of its diverse membership by promoting the interdependence
of our industry segments and providing a common forum for networking, education and trade. Since
1932, SMART has been at the forefront of recycling. SMART members use and convert recycled and
secondary materials from used clothing, commercial laundries and non‐woven, off spec material, new
mill ends and paper from around the world. SMART member companies create thousands of jobs
worldwide. SMART members prove each day that you can make money by being socially responsible.
For additional information on SMART, visit the association’s website at  The
following link will take you directly to informational videos on textile recycling

SustainU produces high quality apparel using fabrics made from 100% recycled materials that are
manufactured in the USA to provide extraordinary comfort and wear, while reducing environmental
waste, carbon emissions and water use. Our mission is to change the way clothes are made to improve
the environment, reinvigorate America’s manufacturing sector, and educate the world about how
clothing can positively impact people’s lives. For more information about SustainU, visit their website at:

The oneShirt National Collegiate Clothing Challenge is a SustainU initiative aimed at raising awareness
about the social, environmental and economic benefits of textile recycling. Student groups from more
than 200 colleges and universities in all 50 states organize clothing drives to benefit local charities and
textile recycling programs. In 2011, more than 16 tons of clothing was collected and donated.
SustainU is a clothing company that produces high quality apparel using fabrics made in the USA from
100% recycled materials to provide extraordinary comfort and wear, while reducing environmental
waste, carbon emissions and water use. For more information about the oneShirt National Collegiate
Clothing Challenge visit:

MobilizeU is an international competition between colleges and universities that encourages students
to engage their campus communities in four weeks of environmental activism surrounding Earth Day
2012 (March 29 – April 29). Over the month‐long competition, students will mobilize their campuses to
generate as many “acts of green” as possible, through activities such as registering new voters,
collecting personal act‐of‐green pledges, leading community clean‐ups, and organizing major Earth Day
events, as well as amplifying environmental initiatives that their schools are already working on. For
more information visit the MobileU website at:

Set on 700 acres in Manchester, TN, Bonnaroo is a four‐day festival that draws 80,000 fans every
summer. Featuring over 120 musical performances, along with comedy, cinema, sustainability
workshops and more, the grounds are converted into a virtual city of music and art. The legendary event
began in 2002 as a remarkable idea to serve a passionate fanbase, and ended up becoming the premier
multi‐day concert destination of the summer which dynamic and eclectic programming paved the way
for the age of the great American music festival. Bonnaroo has now evolved into becoming much more
than just a concert destination; it has become a cultural touchstone and, for two generations of music
fans, a rite of passage.

Bonnaroo has served as a launching pad for such popular artists as Kings of Leon,
The Black Keys, Norah Jones, Jack Johnson, Robert Randolph, My Morning Jacket, Ray Lamontagne,
Matisyahu, and many others. A creative and cultural mega‐success, Bonnaroo has featured a
staggeringly diverse range of world‐class acts such as Bob Dylan, Metallica, Bruce Springsteen and the E
Street Band, Stevie Wonder, Neil Young, Radiohead, Jay‐Z, Phish, Eminem, Willie Nelson, The Police,
Pearl Jam, David Byrne, Tom Petty, The Black Keys, Tool, Wilco, The Dave Matthews Band, James Brown,
The White Stripes, Al Green, Arcade Fire, Nine Inch Nails, The Dead, Mumford & Sons, Widespread
Panic, Death Cab For Cutie, Elvis Costello, Ornette Coleman, Amadou and Mariam, Beck, TV on the
Radio, Against Me!, Merle Haggard, Florence & The Machine, Phoenix, Alison Krauss, Robert Plant,
Bright Eyes, Bonnie Raitt, Lil’ Wayne, Steve Earle, Jurassic 5, Modest Mouse, The Mars Volta,
Deerhunter, Common, Burning Spear, the Flaming Lips, among many others. The website for Bonnaroo


2 thoughts on “Clothing Recycling Associations Partners With Manufacturer of 100% Recycled Apparel

    1. Trey Post author

      Each campus decides what local charity they want to work with. Donating and recycling textiles supports many job training programs as well as diverts waste from landfills. Thanks for your comment!

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