Category Archives: News

SustainU Launches T-Shirt Club for All 30 MLB® Teams

We’re thrilled to announce an extension of our licensing partnership with MLB® in creating a T-shirt club for baseball’s biggest fans! The MLB® T-Shirt Club by SustainU® features all 30 MLB® teams.

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MLB T-Shirt Club by SustainU Logo

“We want to give fans access to shirts with exclusive graphics you cannot find in stores or online,” said SustainU Founder and CEO, Chris Yura. “As a licensee of MLB®, we are very excited to launch the MLB® T-Shirt Club to provide another way for fans to interact with their favorite teams through the apparel they wear throughout the season.”

The T-shirt Club allows fans to “Wear the Season” with carefully curated shipments of officially licensed apparel arriving at their doorsteps throughout the year.

All SustainU® shirts are Made in the USA from 100% recycled materials, to create both amazing clothing & increase employment opportunities in areas of the country like Appalachia.

There are various levels of membership available through the T-shirt Club that determine the timing and quantity of shipments during the MLB® Season. Pricing ranges from $60 (The Lead Off: One shipment of two exclusive tees) to $240 (The Homer: Four shipments of five exclusive tees, one long sleeve and one fleece item).

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“The Triple” MLB T-Shirt Club package featuring the Chicago Cubs.

All apparel is printed with eco-friendly ink & officially licensed MLB® trademarks. A limited number of prints are made per graphic, per team to ensure exclusivity for fans.

MLB® T-Shirt Club by SustainU® packages are currently available through SustainU®’s MLB® T-Shirt Club specific website, www.mlbtshirtclub.com.

 

 

 

 

ABOUT SUSTAINU® AND THE MLB® T-SHIRT CLUB
SustainU® produces high-quality fan-wear, using fabrics made from 100% recycled materials that are manufactured in the USA to provide extraordinary comfort and wear, while reducing environmental waste and creating jobs in America. SustainU®’s mission is to use the platform of sports apparel for the creation of amazing clothing from recycled materials in areas of the USA that are poised for economic resurgence. For more information on the MLB® T-Shirt Club, visit www.mlbtshirtclub.com

SustainU & Bridge Day Mark 7th Series of Green Initiative T-Shirts

Since October 2009, we’ve been the proud producers of official Bridge Day West Virginia T-shirts!

One year later marked the first year that all Bridge Day official clothing was American made out of 100% recycled material. The event, which garnered over 100,000 attendants, was a giant success and all of the official T-shirts were completely sold out! Thanks to this partnership between us, Bridge Day was now more of a greener festival than it ever was before.

Fast forward years later to October 2016 – our 8th consecutive year collaborating with Bridge Day and the 7th year making the “Green Series Collectors Graphic”…and we’re more excited than ever to be a part of it!

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“It is always an honor for SustainU to provide Bridge Day with apparel made with American labor and recycled technology,” said SustainU CEO, Chris Yura. “West Virginia has tremendous natural resources and amazing people. Bridge Day is a great way to show off our incredible home state.”

Resources in West Virginia are some of our state’s greatest assets. By choosing our recycled apparel for official Bridge Day clothing, we’re working together to help fight and protect the conservation of these resources.

In 1977, when the famous New River Gorge Bridge was finished, it was at the time the longest steel single-span arch bridge and the highest vehicular bridge in the world. The bridge itself is a celebration of American hard work and craft, as well as the West Virginia spirit. The combination of this spirit along with the protection of our resources is what helps make this collaboration be a successful, sustainable and environmentally friendly event.

If you’re attending the event and would like to purchase official Bridge Day clothing, be on the lookout for our tents so you can stop by and meet us before making your purchase!

MLB by SustainU Tees featuring REALTREE® Camouflage — Now Available on Cabelas.com

National pride, environmental conservation and USA manufacturing are some of the core identifiers of American sportsmen and women. That’s why we found it important to represent the values of American hunters and anglers by partnering with both Cabela’s and REALTREE®.

The “Conserve/Nation Collection” by SustainU featuring REALTREE® camouflage is now available online at Cabelas.com! You can view/shop these shirts on their website by clicking here: Cabela’s MLB Fan Shop.  (Screenshot of site pictured below).

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Cabela’s MLB Fan Shop Homepage featuring Our REALTREE® Tees

“SustainU understands how important conservation and USA manufacturing are to the American hunter and angler,” said Chris Yura, founder and CEO of SustainU. “Our ‘Conserve/Nation Collection’ of REALTREE® and MLB prints allows sportsmen and women to represent their passions while staying true to their values.”

Combining the experts in camouflage with fan-focused logos and marks, we’ve created apparel for this collection that perfectly blends performance with the ethics of the modern outdoorsperson. Teams from both of MLB’s National League and American League will be featured in the collection. Certain styles/teams pictured below include: Detroit Tigers, Kansas City Royals, Philadelphia Phillies and Seattle Mariners.

New Realtree camo Cabelas option

If you’re someone who loves camo fashion, then you’ll want to be placing your purchase order today!

Begin your search through our REALTREE® Camo Tees today: Click Here to browse. 

To view/shop our shirts on Cabela’s website, Click Here.

“Capturing the Appalachian Attitude” by Chris Yura

For our latest photo shoot, we knew that capturing the feel of SustainU’s new product line called for an iconic Appalachian setting. So, we hit the road for the confluence of culture that is Asheville, NC – one of the coolest towns in the world that represents some of the best of Appalachia.

Nestled like a gem in the mountains of Western North Carolina, Asheville has become a blueprint for Appalachian revitalization. By celebrating its rich history and integrating the latest in cuisine, entertainment and lifestyle, this is a town that, once experienced, always calls you back. We were fortunate to incorporate these treasured assets in our latest photo shoot.

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Springtime in the mountains is hard to compete with, no matter where you are from. It is a celebration of everything green and alive. It seems the mountains themselves are blooming, the rains deepen the tone of each tree and plant, people are happy, and life is good!

We had the opportunity to shoot some of our photos in the newest section of the Green Man Brewery. This location has about everything you would want from a craft beer bar. The atmosphere is awesome; a homey, modern bar mixed with a natural art gallery. Repurposed wood and piping made into furniture phonemes, an indoor river rock garden and plenty of quality, craft beer all for your Green Man enjoyment. This place is amazing and the people are even better!

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Paying tribute to the artesian culture of Asheville, we decided that the River Arts District would provide an appropriate backdrop. This section of town is a must-see. Tucked away in a corner of town, down beside the railroad track lays some pretty impressive graffiti art. This spot intuitively represents an intersection of old industry, new concepts (there is a hummus factory, Roots Hummus, across the street!) This mountain town bleeds creativity.

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The images that resulted from our weekend trip are a combination of incredible physical locations and human talent. The crew that styled, photographed and modeled for our shoot were all pros and made this experience even better than we could have planned. Thank you!

We hope you enjoy the pictures we amassed during our way-too-short trip around this Blue Ridge Mountain beauty. Please continue to support communities like Asheville, which are using its natural assets, incredible artists and rich heritage to support our incredible region.

SustainU and MLB Launch Line of Sports-Licensed Apparel, “MLB by SustainU”

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We are thrilled to officially announce our licensed partnership with Major League Baseball (MLB) for our 2016 line of official sports-licensed apparel, MLB by SustainU.

We’ve been excited about this for quite some time, so keeping the official announcement under wraps has been difficult!

MLB by SustainU is now available on our Online Store and MLB.com/Shop.

This collection was designed for a generation of fans that advocate sustainability, outdoor conservation and other related social issues. Millennials tend to shop for clothing that reflects their ideals and individuality. Apparel can be an identifier of values, and team allegiances are shown in many colors and logos.

Graphics for all teams in both the National League and American League embody inspiration from fashion, millennials and outdoor adventure. A wide variation of styles are represented in the line’s following collections:

  • BRAND
  • ELEMENTS
  • CONSERVE/NATION (featuring REALTREE® camo)
  • IPA (Intentionally Produced Apparel)
  • MUSIC 

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Whether you’re a hardcore fan, casual fan or want to show off regional pride by wearing your team’s colors and logo – we’ve made styles suited for you.

In our initial research, we found that eco-friendly and/or sustainable options already out there were either too expensive or inaccessible to most sports fans. Furthermore, we discovered there are untapped retail distribution opportunities within the traditional sales channels for sports-licensed products, (for example, outdoor/adventure).

In 2011, MLB was already being green. MLB Green Teams collected recyclables during the World Series in Arlington, Texas. Therefore, we felt that sustainable product lines were needed within the professional sports industry.

Our MLB partnership to produce sustainable apparel further supplies an authentic canvas for their commitment to social and environmental innovation. Through the SustainU and MLB licensed partnership, fans will now have an option to purchase an affordable, accessible and tangible product, while also being able to embody their favorite team(s).

“MLB by SustainU” shirts are currently available for sale with vendors at Angel Stadium of Anaheim, Wrigley Field, Busch StadiumBelow is an example of a display at Chase Field in Phoenix, AZ.

SustainU-Fixture 2The video below of Cardinals Merchandise at Busch Stadium showcases the SustainU collection within their store (starting around 0:38).

To follow our story or see some of the upcoming designs, other teams we’re working with and more, follow us on Twitter and Instagram, or like us on Facebook! Give us a call at (304) 413-0416 with any questions you may have.