Category Archives: Blog

MLB® T-Shirts Made for Earth Day

The timing of Earth Day is perfect. It coincides with the start of baseball season, and, as a licensee of Major League Baseball®, the celebration of Earth Day provides the perfect platform to discuss how sports, eco-innovation and domestic reinvestment can create jobs and economic hope.

Sports have the unique ability to produce camaraderie and unify people around a common goal. A team T-shirt can create a conversation among fans, providing a medium for greater solidarity. At SustainU, we see how powerful team clothing can be and aim to create products that represent ideas and passions that benefit all fans.

We make more sustainable sports apparel for MLB® fans because we had a vision about how this type of business could provide greater opportunities to communities that resemble our own. From our headquarters in West Virginia, we work passionately every day to showcase how American manufacturing and eco-innovation is the perfect canvas for your favorite MLB® team.

MLB® T-Shirt Club by SustainU

We work with other small businesses in the United States, helping to bolster job retention and growth throughout our supply chain. Using a domestically centered, smaller transportation footprint saves fuel and carbon emissions, all while getting you a better product in a faster timeframe. We only utilize materials that are certified as 100% recycled content to make our products. This material saves fresh water that is desperately needed in so many farming regions, as well as fuel that is used to make petro-based materials (polyester), and helps divert waste from overcrowding our landfills.

The mode of operation of SustainU is two-fold, to create opportunities for areas that need economic resurgence, and to preserve vital natural resources. This unique combination in sports apparel creates amazing-feeling fan gear that is well suited for your team’s logo.

We are dedicated to making your next, new favorite shirt from 100% recycled, USA-made materials. We are confident you will see how our passion for more sustainable apparel creates something that you can be proud to wear.

Click HERE to join the MLB® T-Shirt Club today: https://mlbtshirtclub.com/

SustainU Founder and CEO,
Chris Yura

SustainU Launches T-Shirt Club for All 30 MLB® Teams

We’re thrilled to announce an extension of our licensing partnership with MLB® in creating a T-shirt club for baseball’s biggest fans! The MLB® T-Shirt Club by SustainU® features all 30 MLB® teams.

mlbtshirtclub.com

MLB T-Shirt Club by SustainU Logo

“We want to give fans access to shirts with exclusive graphics you cannot find in stores or online,” said SustainU Founder and CEO, Chris Yura. “As a licensee of MLB®, we are very excited to launch the MLB® T-Shirt Club to provide another way for fans to interact with their favorite teams through the apparel they wear throughout the season.”

The T-shirt Club allows fans to “Wear the Season” with carefully curated shipments of officially licensed apparel arriving at their doorsteps throughout the year.

All SustainU® shirts are Made in the USA from 100% recycled materials, to create both amazing clothing & increase employment opportunities in areas of the country like Appalachia.

There are various levels of membership available through the T-shirt Club that determine the timing and quantity of shipments during the MLB® Season. Pricing ranges from $60 (The Lead Off: One shipment of two exclusive tees) to $240 (The Homer: Four shipments of five exclusive tees, one long sleeve and one fleece item).

sustainu mlb tshirt club cubs triple

“The Triple” MLB T-Shirt Club package featuring the Chicago Cubs.

All apparel is printed with eco-friendly ink & officially licensed MLB® trademarks. A limited number of prints are made per graphic, per team to ensure exclusivity for fans.

MLB® T-Shirt Club by SustainU® packages are currently available through SustainU®’s MLB® T-Shirt Club specific website, www.mlbtshirtclub.com.

 

 

 

 

ABOUT SUSTAINU® AND THE MLB® T-SHIRT CLUB
SustainU® produces high-quality fan-wear, using fabrics made from 100% recycled materials that are manufactured in the USA to provide extraordinary comfort and wear, while reducing environmental waste and creating jobs in America. SustainU®’s mission is to use the platform of sports apparel for the creation of amazing clothing from recycled materials in areas of the USA that are poised for economic resurgence. For more information on the MLB® T-Shirt Club, visit www.mlbtshirtclub.com

SustainU & Bridge Day Mark 7th Series of Green Initiative T-Shirts

Since October 2009, we’ve been the proud producers of official Bridge Day West Virginia T-shirts!

One year later marked the first year that all Bridge Day official clothing was American made out of 100% recycled material. The event, which garnered over 100,000 attendants, was a giant success and all of the official T-shirts were completely sold out! Thanks to this partnership between us, Bridge Day was now more of a greener festival than it ever was before.

Fast forward years later to October 2016 – our 8th consecutive year collaborating with Bridge Day and the 7th year making the “Green Series Collectors Graphic”…and we’re more excited than ever to be a part of it!

image1-3

“It is always an honor for SustainU to provide Bridge Day with apparel made with American labor and recycled technology,” said SustainU CEO, Chris Yura. “West Virginia has tremendous natural resources and amazing people. Bridge Day is a great way to show off our incredible home state.”

Resources in West Virginia are some of our state’s greatest assets. By choosing our recycled apparel for official Bridge Day clothing, we’re working together to help fight and protect the conservation of these resources.

In 1977, when the famous New River Gorge Bridge was finished, it was at the time the longest steel single-span arch bridge and the highest vehicular bridge in the world. The bridge itself is a celebration of American hard work and craft, as well as the West Virginia spirit. The combination of this spirit along with the protection of our resources is what helps make this collaboration be a successful, sustainable and environmentally friendly event.

If you’re attending the event and would like to purchase official Bridge Day clothing, be on the lookout for our tents so you can stop by and meet us before making your purchase!

The Environmental Impacts of SustainU Tees vs. Conventional Cotton

Recently, we had a client reach out to us and ask us for more information on the types of materials we use for the fabric of our clothing. This tends to be a typical question from many of our potential customers, so we thought we could provide a little more information on why you should choose SustainU Tees.

First and foremost, the current production of creating conventional cotton is not sustainable. According to The True Cost film, it’s estimated that Americans consume nearly 80 billion pieces of clothing annually. landfills

Producing this high volume of clothing has significant environmental impacts. Conventional cotton requires a hefty amount of water, mostly for irrigation. For T-shirts made with conventional cotton, it is estimated that approximately over 700 gallons of water is needed per shirt. To put it into a more measurable term, that many gallons of water amounts to about 40 showers [just for (1) T-shirt!]

Aside from the water over usage, there are also issues with the land it is grown on, as well as the petroleum-based, fossil fuels that are used to grow it. Many different pesticides and fertilizers are used in conventional cotton production. These can do a number of things to the planet, such as contamination of the soil, air and water systems. These pesticides and foreign fertilizers typically end up in the groundwater and/or nearby rivers. The production of conventional cotton is also often grown through genetically modified (GMO) seeds. In 2014, the US Department of Agriculture estimated that 96% of cotton growth in the United States was genetically modified. This not only further contaminates the soil and water, but also more seriously can have an affect on the overall biodiversity and ecosystems.

By using 50% of recycled cotton waste in the fabric of our tees, we’re helping save hundreds of gallons of water and decreasing reliance of fossil fuels for production. Additionally, being an American made company makes us that much more sustainable, as all of our factory-to-print transportation is based on the East Coast in Appalachia. Thus, reducing our CO2 footprint of our apparel since we don’t have to travel massive distances.

But what about organic cotton, you may ask.

Well, while organic cotton is knowingly better for our environment due to the absence of pesticides, fertilizers and GMO seeds. Also, a significant amount of water is still needed to produce the cotton. According to Triple Pundit, only 1% of total cotton production is organic cotton, and it’s also estimated that 75% of that organic cotton is produced in India. So, while harmful pollution is avoided through no added chemicals, the majority of organic cotton being produced overseas means that transportation over large distances is taking place, thus potentially increasing CO2 emissions. So, while organic cotton can obviously be a better choice, it doesn’t seem to help decrease water usage or transportation costs.

Our T-shirts are also made of 50% recycled polyester (PET) from plastic bottles. While some may argue that no form of polyester is good for the environment, others also say that polyester “has become indispensable to the modern wardrobe.” This is why we’ve found that using 50% recycled polyester (PET) is a sustainable solution for our garments. On average, using two pounds of recycled polyester yarn conserves the equivalent of a gallon of gasoline, which is almost enough to make two new T-shirts. Up to (5) recycled plastic (PET) bottles can provide enough polyester fiber to make one new, extra large T-shirt. Thus, we’re helping fewer plastic bottles end up at landfills and conserving energy.

This is why we choose to use recycled cotton waste AND recycled polyester (PET) in our clothing. We’re using innovative and recycled materials, local transportation, and manufacturing in the USA. This helps us decrease our overall carbon footprint. Because of this, we’re able to help have a significant impact on both the environment and sustainability, and ultimately, that is what sets our clothing apart.


 

Sources:

  • TriplePundit
    http://www.triplepundit.com/special/cotton-sustainability-c-and-a-foundation/the-low-down-on-sustainable-cotton/
  • Man Repeller
    http://www.manrepeller.com/2016/06/sustainable-fashion-materials.html
  • True Cost (film)
    http://truecostmovie.com/learn-more/environmental-impact/
  • Eco Cult
    http://ecocult.com/2016/is-clothing-made-from-recycled-bottles-sustainable/
  • US Department of Agriculture – Economic Research Service
    http://www.ers.usda.gov/data-products/adoption-of-genetically-engineered-crops-in-the-us.aspx
  • SustainU – The Future of Clothing
    http://www.sustainuclothing.com/store/en/the-future-of-clothing/

Can Men Be More Influenced to Embrace Sustainability as Sports Continue to Become Greener?

Within the sustainability industry, there is currently a conversation on whether “green” can be thought of as masculine. The prevailing view in some sustainability circles is that “going green” is thought of as more feminine. Though making more conscious and responsible purchasing decisions has no gender-specific connotations behind it, to some, the stigma still appears to exist.

According to a new study, “Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption” from the Journal of Consumer Research, people identify eco-friendly practices as “feminine” practices. They also found that men might avoid sustainable behaviors and products ENTIRELY, all just to “protect their masculinity.”

In an article from Quartz covering this specific subject, the reason for this stereotype is unclear. Some point fingers at green marketing or at women just “tending to be” more responsible. However, in terms of green marketing, it seems that if masculinity has been affirmed then males will feel more comfortable “going green.”

Enter the expanding world of sustainability practices and sports. Can the increased expansion of this market help to dismantle some of these stereotypes?

Recently, the US Department of Energy’s initiative announced its support for green leadership within sports venues. According to the DOE, within the past few years, “the sports community has realized the importance of taking action on clean energy and is now playing an increasing leadership role on sustainability. And for many of the sports teams and leagues, these efforts have started with the stadiums. Today, there are about 30 Leadership in Energy and Environmental Design (LEED®) certified sports venues that have been completed, or are currently in the construction phase according the U.S. Green Building Council. Even more have implemented energy efficiency projects and other resource conservation efforts to significantly reduce their environmental footprints. The leading efforts of these stadiums, and the many millions of people they reach, clearly reverberate throughout the community.”

According to the Green Sports Alliance, the U.S. Open is now greener than it has ever been, with its “practical and measurable initiatives designed to save water, conserve energy and improve both its materials selection and indoor environmental quality.” They’re generating less energy, water and waste, and they’ve used some recycled building materials.

Petco Park, home of the San Diego Padres, just received the “Energy HERO” Award, for their “outstanding leadership and innovation to conserve resources and protect the environment.” Like the Grandstand for the U.S. Open, they’ve also improved water and energy efficiency, saving thousands of gallons of water and they’ve cut energy usage by 40%.

FIFA just became the first international sports organization to join Climate Neutral Now, pledging to control the greenhouse gas emissions that will be related to the 2018 FIFA World Cup.

The PGA of America just announced Constellation, a U.S. energy supplier, as their Official Energy Provider and Sustainability Partner. According to an article with the Green Sports Blog, the partnership will help PGA by minimizing the 2016 Ryder Cup’s carbon footprint, as well as the overall environmental impact of the PGA’s events.

NFL and College Football are also promoting green behaviors and practices.

The University of Colorado has opened a zero-waste aluminum can tailgate zone. Similarly, the University of Southern Carolina has a zero waste tailgate certification program for tailgate parties. Virginia Tech has a “Tailgate Toolkit” to help improve recycling and energy sustainability processes while tailgating. And that’s only just a few of the colleges pushing their sustainability efforts in the sports world. Although it’s more difficult for the NFL, many of the team’s stadiums have a major focus on energy efficiency to help lessen the costs and overall impact on the environment. Stadiums such as AT&T Stadium, FedEx Field, Levi’s Stadium, MetLife Stadium, Georgia Dome, Gillette Stadium, and more are just some of the top energy efficient and sustainable stadiums in the NFL.

With MLB, NHL and NBA, green practices are extremely prevalent. Each of these organizations has their own green initiatives and teams. Whether it’s the stadium’s recycling efforts/capabilities, the energy being used in the lights and scoreboards or the water used to create an ice rink, they’re all constantly doing something environmentally friendly to help continue to push sustainability forward in the sports realm. Additionally, they’ve all three chosen SustainU to create sports-licensed apparel for their fans out of 100% recycled materials that are Made in the USA.

It’s apparent that sustainability is becoming more pronounced across many sports properties and leagues. But, how can the overarching perspective on sustainability affect individual action and potentially help “masculinize” green behavior in sports?

Sports fashion provides an amazing medium to actually influence popular culture. For example, just think about basketball and how the length of men’s shorts and socks has been directly affected by what is worn on, around and outside the court.

Apparel may hold one of the keys to mainstreaming sustainability across any perceived gender line. It has the very unique ability to bring people together. Think about the when you see someone wearing your team’s logo or colors and how this instantly provides a connection.

So, if we can influence what is worn to show unity, pride and passion in the sports culture, this could potentially spill over to other areas of life. Apparel could be a great first step in consumers making more sustainable lifestyle choices.

The sustainable message of recycled technology and domestic investment is gender neutral. Consumers seem to be growing in their desire to support brands that can tell an authentic story and provide great products. As we look to the future, we see sports as a gateway to more sustainable practices for male and female fans alike.


 

Sources:

  • Journal of Consumer Research
    (http://jcr.oxfordjournals.org/content/early/2016/08/27/jcr.ucw044)
  • Quartz
    (http://qz.com/771309/studies-show-people-think-caring-about-the-environment-is-feminine/)
  • US Department of Energy
    (http://energy.gov/articles/game-doe-initiative-supports-leadership-sports-venues)
  • Green Sports Alliance
    (http://greensportsalliance.org/us-open-greener-than-ever-in-2016/)
    (http://greensportsalliance.org/renovate-america-honors-padres-with-energy-hero-award/)
  • United Nations Framework Convention on Climate Change
    (http://newsroom.unfccc.int/climate-action/un-climate-and-fifa-join-forces/)
  • Green Sports Blog
    (https://greensportsblog.com/2016/09/06/greening-of-golf-continues-pga-of-america-and-constellation-partner-on-sustainability/)
  • University of Colorado
    (http://www.cubuffs.com/news/2016/9/6/football-ball-corporation-cu-athletics-open-zero-waste-aluminum-can-tailgate-zone.aspx)
  • Electric Choice
    (https://www.electricchoice.com/blog/nfl-and-colleges-promoting-green-tailgating/)
  • Bleacher Report
    (http://bleacherreport.com/articles/1592022-how-michigans-fab-five-changed-the-nba-forever)