“Capturing the Appalachian Attitude” by Chris Yura

For our latest photo shoot, we knew that capturing the feel of SustainU’s new product line called for an iconic Appalachian setting. So, we hit the road for the confluence of culture that is Asheville, NC – one of the coolest towns in the world that represents some of the best of Appalachia.

Nestled like a gem in the mountains of Western North Carolina, Asheville has become a blueprint for Appalachian revitalization. By celebrating its rich history and integrating the latest in cuisine, entertainment and lifestyle, this is a town that, once experienced, always calls you back. We were fortunate to incorporate these treasured assets in our latest photo shoot.

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Springtime in the mountains is hard to compete with, no matter where you are from. It is a celebration of everything green and alive. It seems the mountains themselves are blooming, the rains deepen the tone of each tree and plant, people are happy, and life is good!

We had the opportunity to shoot some of our photos in the newest section of the Green Man Brewery. This location has about everything you would want from a craft beer bar. The atmosphere is awesome; a homey, modern bar mixed with a natural art gallery. Repurposed wood and piping made into furniture phonemes, an indoor river rock garden and plenty of quality, craft beer all for your Green Man enjoyment. This place is amazing and the people are even better!

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Paying tribute to the artesian culture of Asheville, we decided that the River Arts District would provide an appropriate backdrop. This section of town is a must-see. Tucked away in a corner of town, down beside the railroad track lays some pretty impressive graffiti art. This spot intuitively represents an intersection of old industry, new concepts (there is a hummus factory, Roots Hummus, across the street!) This mountain town bleeds creativity.

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The images that resulted from our weekend trip are a combination of incredible physical locations and human talent. The crew that styled, photographed and modeled for our shoot were all pros and made this experience even better than we could have planned. Thank you!

We hope you enjoy the pictures we amassed during our way-too-short trip around this Blue Ridge Mountain beauty. Please continue to support communities like Asheville, which are using its natural assets, incredible artists and rich heritage to support our incredible region.