BrandsConf explores the “Humanization of Brands”

Since the birth of the real-time Internet, many businesses around the world offering products and/or services have found themselves establishing a presence on both Facebook and twitter and have been challenged with the task of having to having to have someone (or a team) represent their company and become their online and physical voice for their brands. For many companies this is something both new and challenging.

#BrandsConf will explore a range of topics from best practices to the legal issues to the natural conflict of personal and corporate branding. Plus a wide range of related topics from the people who come forward to speak at this conference. Audiences can look forward to hearing about first-hand accounts of how the humanization of branding is being applied and the impact it is happening in across the business world. The goal is to bring together a great group of Characters to both lead and contribute to the discussions.

The take-aways from this event will provide the attending delegates knowledge, perspectives and insights to the next wave of effects the real-time Internet will have on brands and business.

At the receiving end of a brand experience is a connected, broadcast enabled, consumer. Opening your brand, being human, and the art of listen brings about a fundamental shift, and potential re-structuring of we, as marketers bring our brands to market.

How We Made Our Brands Human
SustainU CEO Chris Yura will be participating in a panel called “How We Made Our Brands Human” with leaders from the following companies:

Andrea Tobin (@marlacielo) – President, Marla Cielo
Chris Yura (@SustainU) – Owner and founder, SustainU
Fu Wu (@FUefu8) – Designer
Melissa Gonzalez (@LionesqueStyle) – CEO, Lion’esque Media

Watch the BrandsConf Live!
The second #BrandsConf will be taking place on November 9, 2011 at the 92nd Street Y (1395 Lexington Avenue) in New York City and can be viewed live at: http://www.ustream.tv/channel/brandsconf

http://www.ustream.tv/recorded/18414228

SustainU’s session will be at 44:40pm on Wednesday, November 9. For a complete schedule visit: http://brands2011.140conf.com/schedule

#BrandsConf is the twitter hashtag for the event. Please help in spreading awareness of this new conference.

(via brands2011.140conf.com)